Introduction In today’s fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how companies collect, analyze, and

Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are transforming how businesses collect, process, a

Introduction Social media marketing is evolving significantly in the last few years, shaped by changes in technology, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s potential to reshape social media marketing has captured the focus of organizations and mark